Today I was on amazon looking for some technical literature (about Kubernetes if you’re wondering), when I suddenly wondered if there was a newer version of my old amazon firestick available …

There was.

All of a sudden … I switched to wondering how I was going to avoid being stuck with trying to offload an extra (older) firestick during a pandemic … when I see this …

When I hit that button, amazon showed me the exact order with my older firestick, offered me a 20% discount and all I had to do was drop it off at the UPS center. The only thing left to do was say … “yes, take my money”.

I did.

Making tricky things easy for your users will never go out of style.